72SOLD Home Selling System

A higher price for your home — proven by four independent studies.

72SOLD is a unique home-selling process that sells homes faster and for substantially more than traditional methods. Studies over four consecutive years showed sellers using the program achieved a median sale price 7.8%–12% higher than comparable homes on their local MLS.

How It Works

Watch the 72SOLD program.

72SOLD Program Overview — Part 1
72SOLD Program Overview — Part 2
The Process

The 4-Stage Marketing Plan

Leveraging time to create urgency for buyers to make faster, higher offers. That's what we do — and here is exactly how.

01
Strategic Pricing

We position your home with a pricing strategy designed to attract competing buyers — not chase the market down.

02
Concentrated Marketing

A high-impact, time-limited promotional push creates urgency across digital, social, and our private buyer network.

03
The 72-Hour Sales Event

Showings are scheduled in a tight window so buyers see each other — and feel real competition for your home.

04
Negotiated Top-Dollar Offer

Our negotiation framework converts that urgency into the highest possible final price and clean terms.

Client Testimonials

Real sellers. Real results.

PDI Realty Client #1
PDI Realty Client #2
PDI Realty Client #3

"Our home was sold within a few days for thousands more than we thought we would get. The 72SOLD system works — I highly recommend it to anyone selling their home."

A. Allen · Largo, MD
Work With Us

Let's get you a higher price — in less time.

Whether you're selling a home, acquiring a business, or planning a strategic exit, the PDI Realty team is ready to deliver a smarter, faster, more profitable result.