Boutique by design. Experienced by choice.
PDI Realty is intentionally selective. Our team blends decades of brokerage experience with marketing, operations, and creative talent — so every client gets the level of attention a major transaction deserves.
Ronnie Lucas
Ronnie Lucas is a seasoned real estate professional, business strategist, coach, and entrepreneur with more than four decades of experience in the real estate industry.
He began his real estate career in 1980 in the highly competitive San Francisco Bay Area, where he developed a foundation in sales, negotiations, marketing, and client service that continues to shape his approach today.
As the Founder of PDI Realty, Ronnie has built a boutique firm focused on innovative solutions that go beyond the traditional brokerage model — pairing the proven 72SOLD Home Selling System with relationship-driven service.
Known for his visionary thinking and passion for empowering others, Ronnie also serves as a Real Estate Coach and Mentor, helping agents, entrepreneurs, and investors develop the mindset, skills, and strategies needed to succeed in today's evolving marketplace.
His mission is simple yet powerful: to help people unlock greater possibilities through real estate, business ownership, and strategic collaboration.
The people who make it happen.
David brings hands-on market expertise and an eye for value to every PDI Realty client engagement.
Jennifer leads the brand and listing-marketing engine that gives PDI properties standout visibility.
Kim keeps every transaction organized, on schedule, and effortlessly responsive for our clients.
Shirley directs the photography, video, and visual storytelling that makes our listings unforgettable.
Let's get you a higher price — in less time.
Whether you're selling a home, acquiring a business, or planning a strategic exit, the PDI Realty team is ready to deliver a smarter, faster, more profitable result.